Description: Apple Plumbing, Heating & Air is a home services company serving Westminster, MD and surrounding communities. When they came to us, their website was not generating meaningful organic traffic or qualified leads from local homeowners searching for plumbing and HVAC services. Over a focused 6-month engagement, we rebuilt their digital presence from the ground up — improving site experience, local visibility, and content strategy — resulting in one of our strongest organic growth results to date.
Project Highlights:
What the data shows after 2 years of working with us, GA4 data shows dramatic growth across every organic channel metric.
- Organic sessions 5,808 → 31,259 +438%
- Engaged sessions (organic) 3,549 → 19,049 +437%
- Total events 28,330 → 136,635+382%
How We Solve This Project
Our approach
We tackled this project on two fronts: improving how visitors experienced the site, and making sure the right local customers could find it in the first place.User experience improvements
Simplified navigation so homeowners quickly understood Apple’s services. Improved mobile layouts and added trust signals — reviews, years-in-business badges — near every call-to-action.Local SEO & visibility
Optimized content, metadata, and internal links around high-intent local queries like “plumber Westminster MD,” “emergency plumber near me,” and “water heater installation Westminster.”Content & on-page SEO
Ensured NAP details, service areas, and local intent were clear across all key pages. Built a content structure that matched how homeowners actually search.Lead path optimization
Redesigned the path from search click to contact form — reducing friction, improving clarity, and making it easier for warm visitors to convert into leads.
