Description: The Chesterfield Shop is a well-established furniture retailer specialising in premium chesterfield sofas, armchairs, and leather seating. With a large product catalogue and a strong brand, the opportunity was to significantly grow organic reach — capturing more of the demand that already existed for their products through search. Our work focused on a comprehensive site and SEO overhaul that would not just bring more visitors, but ensure those visitors were engaged and exploring the site meaningfully once they arrived.
Project Highlights:
Recent GA4 data shows The Chesterfield Shop achieved some of the strongest organic growth numbers across our client portfolio.
- Organic sessions GA4 127,254 → 257,077 +102%
- Engaged sessions from organic GA4 102,494 → 202,559 +97.63%
- Organic event count GA4 1,538,842 → 2,747,584 +78.55%
- Avg. engagement time per session GA4 1m 26s → 1m 37s +13.64%
How We Solve This Project
- Our approach
For a large e-commerce catalogue like The Chesterfield Shop, SEO requires both technical precision and strategic content work across hundreds of product and category pages. - E-commerce site architecture
Restructured category and product page hierarchy so search engines could crawl and index the full catalogue efficiently — and shoppers could navigate it intuitively. - Category & product page SEO
Optimised metadata, headings, and on-page content across key landing pages — targeting commercial keywords that buyers use when actively shopping for furniture. - Technical SEO overhaul
Addressed site speed, crawl health, structured data, and duplicate content issues — common friction points on large e-commerce sites that hold back organic performance. - Engagement & dwell time
Improved product page experience so visitors spent more time exploring — average engagement time grew from 1m 26s to 1m 37s, a meaningful signal for both SEO and conversions.
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