Description:
A printed T-shirt brand built from absolute zero — manufacturing, store, ads, analytics — Launched October 2025. Currently scaling.
- PKR 950K+ Cumulative revenue
- 2.7x Return on initial investment
- 4 phases Growth milestones hit
- 6 months Zero to PKR 950K
Project overview
Alwan is a direct-to-consumer fashion brand specialising in printed T-shirts, launched in Pakistan in October 2025. VAULX Agency handled every single aspect of the business from day one — sourcing and supervising manufacturing, building the e-commerce store, setting up the full Meta advertising infrastructure, running paid campaigns, and producing monthly performance reports. With an initial investment of PKR 350,000, the brand generated PKR 205,000 in its very first month and has since crossed PKR 950,000 in cumulative revenue across four growth phases.
Brand name Alwan
Industry Fashion — Printed T-Shirts
Brand type Direct-to-Consumer (DTC) / E-Commerce
Launch date October 2025
Market Pakistan
Initial investment PKR 350,000
Sales channel Custom Online Storel
Phase-by-phase revenue growth
From initial investment to four consecutive revenue milestones — each phase funded the next through a disciplined reinvestment strategy.
Phase Zero
- Initial Investment
- October 2025 — Brand launch− PKR 350K
- Manufacturing + Store + Setup
Phase 1
- First Month Revenue November 2025 PKR 205K
- Month 1 after launch
Phase 2
- Scaling Revenue January 2026 PKR 420K
- +105% vs Phase 1
Phase 3
- Growth Milestone February 2026 PKR 750K
- +79% vs Phase 2
Phase 4
- Current Cumulative Revenue April 2026 — Ongoing PKR 950K+
- 2.7x initial investment
Each phase revenue was strategically split between client withdrawals and reinvestment — funding the next phase of inventory, ad spend, and growth without requiring any additional external capital after the initial PKR 350K.
How We Solve This Project
This was not just an ads project — it was a complete brand build. Tech by Emc owned every function from production to performance reporting.
- Manufacturing & Production
Sourced manufacturer, managed 100-piece initial stock, supervised quality control and printing standards — all within PKR 125,000 budget. - E-Commerce Store Build
Built complete online store from scratch — product photography direction, listing optimisation, payment gateway, mobile-first design. PKR 75,000 one-time setup. - Account Setup & Tracking
Full Meta Business Manager setup, Google Analytics, Meta Pixel, and ad account infrastructure — built before the first rupee of ad spend went live. - Paid Advertising — Meta Ads
Full campaign strategy, creative direction, audience targeting, A/B testing, and ongoing optimisation across all four growth phases. - Performance Analytics
Monthly dashboards covering ROAS, revenue, cost per acquisition, ad spend efficiency, and inventory velocity. Four formal reports delivered across the engagement. - Reinvestment Strategy
Each phase revenue was strategically split between client withdrawals and reinvestment — enabling compound growth without any additional outside capital.
