Description:
A lifestyle brand generated over PKR 1.2 million in revenue in just 6 months — achieving a 5.7x return on ad spend across two active Meta ad accounts.
- PKR 1.21M Revenue (6 months)
- 5.7x Return on ad spend
- PKR 211K Total ad spend
- 2 Active ad accounts
Project overview
Paper & Scissors is a lifestyle and creative products brand running campaigns across two separate Meta ad accounts. Over a 6-month period, we managed their full paid ads strategy — from campaign structure and audience targeting to creative testing and budget optimisation. The result: PKR 1.21 million in revenue on a lean PKR 211,000 ad spend, delivering a 5.7x ROAS. This was achieved through disciplined campaign management, consistent creative rotation, and strategic use of both incremental attribution and 7-day click windows to capture the full conversion picture.
What the data shows
Meta Ads Manager data across 2 ad accounts shows consistent delivery with controlled cost per result across multiple campaigns.
- PKR 211K Total ad spend (6 months)
- PKR 1.21M Total revenue generated
- 5.7x ROAS
- PKR 1.21M Total revenue generated
Account 1 — Ahmed Ubqari Rs 3,258,831
- Total amount spent 7,145
- Avg. frequency per Meta account
- Total results (conversions) 5.58
Account 2 — mihthimalayanshilajit Rs 676,515
- Total amount spent 345,296
- Total reach 622,264
Now Key campaigns running - Total ad spend Meta Ads ManagerPKR 211,0006 months
- Total revenue generatedPKR 1,210,0005.7x ROAS
- Total impressions Account 2622,264
- Total reach Account 2345,296
Managing two separate ad accounts simultaneously allowed us to test strategies independently and scale what worked — keeping cost per result controlled while growing overall revenue efficiently across the 6-month window.
How We Solve This Project
Running two accounts for one brand requires a unified strategy with independent testing — so learnings from one account could inform the other without cannibalising results.
- Dual account management
Ran two ad accounts in parallel — each with its own campaign structure, budget, and creative rotation — enabling independent testing while maintaining a unified brand strategy. - Multi-format creative testing
Tested video, image, and carousel formats across campaigns — identifying which creatives drove the lowest cost per website purchase and scaling those aggressively. - Audience segmentation
Built separate audience ad sets targeting different age groups and interest layers — visible in the structured ad set naming (Age 25-54, UA, etc.) — to find the most profitable segments. - Attribution & optimisation
Used both 7-day click and incremental attribution models to get an accurate view of what was actually driving conversions — then optimised spend toward the highest-performing campaign
