Description:
A Shopify-powered wellness brand generated PKR 49 million in sales over 12 months — achieving a 15x return on every rupee spent on ads.
Project overview
Ubqari is an established wellness and herbal products brand with a loyal audience in Pakistan. We managed their Shopify store operations alongside a full paid ads strategy — scaling their e-commerce sales to PKR 49.6 million over 12 months (Jun 2025 – Jun 2026) on a total ad spend of just PKR 3.2 million. With over 9,999 orders processed, 707K sessions generated, and a 4.58% conversion rate, this is one of our strongest e-commerce results to date — achieving a 15x ROAS at scale.
What the data shows
Shopify dashboard data for Jun 16, 2025 – Jun 16, 2026 shows exceptional performance across every key e-commerce metric.
- PKR 3.2M Total ad spend
- PKR 49.6M Total revenue generated
- 15x ROAS
- For every PKR 1 spent on ads, PKR 15 came back in revenue
- Total sessions Shopify 707.2K↑ 1.4%
- Total orders Shopify 35K+↑ 2%
- Conversion rate Shopify 4.58%↑ 35%
- Total revenue Shopify PKR 49.6M↑ 1.8%
How We Solve This Project
Scaling a wellness brand to PKR 49M in revenue required tight coordination between paid ads, store optimisation, and product positioning — all working together to convert traffic profitably.
- Paid ads strategy & scaling
Designed and scaled ad campaigns that delivered consistent ROAS — carefully managing budget allocation so spend efficiency stayed strong even as we pushed for higher volume. - Shopify store management
Managed day-to-day store operations including product listings, order fulfilment pipeline, and conversion rate optimisation — keeping the 4.58% conversion rate consistently above industry average. - Audience targeting & retargeting
Built layered audience strategies — reaching new customers while retargeting warm traffic — to maximise the value of every session driven to the store. - Continuous optimisation
Monitored performance weekly, pausing underperformers and scaling winners — sustaining the revenue curve visible in the Shopify dashboard across all 12 months.
