Description:
Bazzaz is a fashion brand known for its bridal and cultural collections — a highly visual, trend-driven category where the right social media and paid ads strategy can make all the difference. The client came to us with a clear goal: increase sales. Their existing campaigns were bleeding budget with a cost per result of over PKR 1,200 and inconsistent ROAS. We took over social media management, audited their past campaigns, rebuilt their ad structure, and scaled a new strategy that brought cost per purchase down to PKR 215 while growing sales by 10x.
Project Highlights:
Before & after results
Here is how campaign performance changed after we restructured their Meta Ads strategy.
Before
- PKR 1,275 Cost per website purchase
- 2.69x Purchase ROAS
- 4 Website purchases
- TOF | ABO | 3AS Campaign structure
After
- PKR 215 Cost per website purchase
- 33 Website purchases
- PKR 7,111 Amount spent (PKR 1,200/day budget)
- TOF | CBO | 1AS | 2VID Campaign structureCost per purchase dropped from PKR 1,275 to PKR 215 — an 83% reduction — while purchases grew from 4 to 33 within the same budget window. The client’s sales scaled by 10x. ranking.
How We Solve This Project
We combined a full campaign audit with a restructured ad strategy, better creative, and smarter budget allocation to turn a losing campaign into a scaling one.
- Campaign audit & analysis
Analysed past campaigns to identify what was draining budget — wrong campaign structure (ABO vs CBO), weak creatives, and misaligned targeting were the main culprits. - Campaign restructure (ABO → CBO)
Switched from Ad Set Budget Optimization to Campaign Budget Optimization — letting Meta’s algorithm allocate spend more efficiently across ad sets in real time. - Video creative strategy
Introduced video-led creatives (2 VID) showcasing Bazzaz’s bridal and cultural collections — higher-performing formats for fashion on Meta that drive stronger engagement and purchases. - Scaling & social media growth
Once results improved, we scaled spend systematically. Alongside ads, we managed their social media to boost brand visibility and engagement — supporting the paid strategy organically.
